Black Label was originally Lucero Ltd. but was transformed into Black Label in 1990. Black Label was created by 80's skateboard pro, artist, current owner, John Lucero. Their main product is skateboard decks but they also sell wheels, clothing, and accessories. Black Label hasn't lost sight of their north star; "Never be bought, never be sold". Check out our selection of Black Label products below!

Weekend Notice: Orders placed over the weekend will be shipped the following Monday.