Black Label was originally Lucero Ltd. but was transformed into Black Label in 1990. Black Label was created by 80's skateboard pro, artist, current owner, John Lucero. Their main product is skateboard decks but they also sell wheels, clothing, and accessories. Black Label hasn't lost sight of their north star; "Never be bought, never be sold". Check out our selection of Black Label products below!

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  • 4tbllakefirb1dd
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    BLL AKERLEY FIRE BREWED SS S-GOLD

    $28.05
  • 2dblllucmanvana
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    BLL LUCERO MAN VAN DECAL SINGLE

    $1.75
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  • 1dbllhasrrt10ww
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    BLL HASSAN RAMP RAT DECK-10×31.25 WHITE DIP

    $66.70
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  • 1dbll0wtnec95aa
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    BLL WELCOME TO 1988 COLORS DECK-9.5X32.75

    $65.25
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  • 1dbll0quali82aa
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    BLL QUALITY DECK-8.25

    $63.80
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  • 2dbllakefirebr0
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    BLL AKERLEY FIRE BREWED DECAL SINGLE

    $1.75
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  • 1dblllucmnv98bc
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    BLL LUCERO MAN VAN 90 REISSUE DK-9.88X32.2 BLU STN

    $66.70
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  • 1dbllhasrrt86aa
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    BLL HASSAN RAMP RAT DECK-8.62 ASST

    $60.90
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  • 1dbllevaaxe96aa
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    BLL EVANS AXE 91 REISSUE DECK-9.62X32

    $65.25
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  • 1dblladaasu95aa
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    BLL ADAMS ALL SHOOK UP PUNK POINT DECK-9.5X32.75

    $66.70
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  • 1dbll0violac960
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    BLL VIOLET ACTIONS DECK-9.63X32

    $65.25
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  • 1dbllnasdh92b4c
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    BLL NASH DARKHORSE DECK-9.25×32.5 DARK BLU STAIN

    $66.70
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    BLL CURB NERD DECK-9.63X32 BLUE STAIN

    $65.25
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    BLL FLOWER POWER DECK-8.25 WHT/PINK VENEER

    $63.80
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    BLL FLOWER POWER DECK-8.25 BLACK/PINK VENEER

    $63.80
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    BLL ANTI LOGO DECAL SINGLE ASST. – LO0

    $1.31
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    BLL CRUTCH DECAL SINGLE ASST. – CH0

    $1.31
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    BLL ELEPHANT BLOCK DECAL SINGLE ASST. – LK0

    $1.31
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    BLL OVAL ELEPHANT DECAL SINGLE ASST. – EL0

    $1.31
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    BLL SINCE 88 DECAL SINGLE ASST. – 80K

    $1.31
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    BLL THUMBHEAD DECAL SINGLE ASST. – HD0

    $1.31
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Weekend Notice: Orders placed over the weekend will be shipped the following Monday.

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